Digital Gift Card Market Size, Share, Growth, Trends, Forecast 2025-2033

IMARC Group's report titled "Digital Gift Card Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global digital gift card market size reached USD 453.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,531.5 Billion by 2033, exhibiting a growth rate (CAGR) of 13.32% during 2025-2033.

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Factors Affecting the Growth of the Digital Gift Card Industry:

Rising Popularity of E-Commerce Platforms:

The growing popularity of e-commerce is another driver for the rising market. With many people opting to shop online due to convenience and a wider range of products, digital gift cards have turned out to be a trendy gift option. Most e-commerce platforms provide digital gift card options, as this encourages people to buy them as gifts for others. This feature not only makes the gifting process easy for the giver but also allows another choice for the recipient to select what he or she truly earns. Online retailers also often run promotions and discounts on gift card purchases, and thus it stimulates further buying. Therefore, digital gift card trends stem mostly from online shopping, which just adds to their convenience and versatility for personal and corporate gifting.

Increased Consumer Preference for Cashless Payments:

Next in line upon which the market impetus thrives is the growing popularity for cashless payments. Digital wallets and mobile payment modes are increasingly being preferred over cash transactions. Digital gift cards perfectly fit into this cashless ecosystem by providing a secure, convenient payment option that can be stored easily on smartphones or any other devices. With fears about contact and hygiene very much on the rise, this is a promising bit of marketing. In addition, digital gift cards can be flexibly used by the recipient to purchase products for online or in-store redemptions without necessarily requiring physical cards, thus resonating well with the broader ATM trend in the digital transformation of financial transactions.

Corporate Gifting and Rewards Programs:

Market growth is being aided by the increasing application of digital gift cards in the consortium for employee rewards and customer loyalty programs. Companies are using digital gift cards as an effective means to motivate employees, engage them, and build customer loyalty. They offer a customizable and versatile means to reward achievements or encourage desired behavior, making them an attractive solution for businesses. Further, these digital gift cards can be made available instantaneously to any place in the world which is useful in the current globalized environment of business. Such promptness and convenience are establishing digital gift cards as a popular choice in corporate gifting strategies, thereby stimulating their demand.

Leading Companies Operating in the Global Digital Gift Card Industry:

Amazon.com Inc. American Express Company Apple Inc. Blackhawk Network Holdings Inc. First Data Corporation Fiserv Inc. Givex Corporation InComm Inc. Paytronix Systems,Inc. Qwikcilver Solutions Pvt Ltd (Pine Labs).

Digital Gift Card Market Report Segmentation:

By Card Type:

Open Loop Gift Card Closed Loop Gift Card

Closed loop gift card represents the largest segment as it enhances loyalty among individuals by incentivizing repeat purchases.

By Business Type:

Business to Business (B2B) Business to Consumer (B2C)

On the basis of the business type, the market has been bifurcated into business to business (B2B) and business to consumer (B2C).

By Application:

Food and Beverage Health, Wellness and Beauty Apparel, Footwear and Accessories Books and Media Products Consumer Electronics Restaurants and Bars Kids Products Others

Based on the application, the market has been segmented into food and beverage, health, wellness and beauty, apparel, footwear and accessories, books and media products, consumer electronics, restaurants and bars, kids products, and others.

By End User:

Retail Festival Celebrations Special Celebrations Self-Use Others Corporate Corporate Gift Employee Prize Incentive Program

Retail accounts for the largest market share due to the increasing need for enhanced convenience.

Regional Insights:

North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa

North America enjoys a leading position in the digital gift card market, driven by rising preferences for online shopping among individuals.

Global Digital Gift Card Market Trends:

Enhanced security features associated with digital gift cards are contributing to their growing adoption. Unlike physical gift cards that can be lost, stolen, or damaged, digital gift cards offer better security, as they are stored electronically and can be easily replaced or canceled if compromised. Many digital gift cards come with features, such as encryption, two-factor authentication, and fraud detection, providing consumers with confidence in their transactions. Additionally, digital gift cards reduce the risk of theft and unauthorized use, as they are directly linked to the email or phone number of the recipient and often require verification before use. These robust security measures make digital gift cards a safer option for both givers and recipients, increasing their attractiveness.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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