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Real-Time Bidding Market 2024 | Size, Share, Growth and Opportunity Till 2032

Real-Time Bidding Market 2024 | Size, Share, Growth and Opportunity Till 2032

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The latest report by IMARC Group, titled “Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, The global real-time bidding market size reached US$ 15.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 81.1 Billion by 2032, exhibiting a growth rate (CAGR) of 19.4% during 2024-2032.

Dynamic auctioning, known as real-time bidding (RTB), stands as a digital advertising tactic wherein ad space on websites and applications is instantly auctioned off. This process unfolds in real time, typically within mere milliseconds, upon the loading of a webpage. Advertisers vie for the opportunity to showcase their ads to specific audiences, guided by factors like user conduct, geographical location, and demographic profiles. Publishers offer their ad inventory within a marketplace, with the highest bidder securing placement for their ad, thereby maximizing revenue for publishers and optimizing ad expenditure for advertisers. Powered by advanced algorithms and data analytics, this technology enables instantaneous decision-making, fostering more targeted and efficient advertising endeavors. Consequently, real-time bidding has redefined the landscape of digital advertising, rendering it more streamlined and cost-effective for both advertisers and publishers.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/real-time-bidding-market/requestsample

Real-Time Bidding Market Trends and Drivers:

The surging momentum of the global real-time bidding market is predominantly propelled by the recent transition from conventional advertising channels to digital platforms. With the expanding ubiquity of the internet and mobile gadgets, advertisers are recognizing the imperative of targeting audiences in their online habitats. Furthermore, the augmentation of data analytics capabilities has facilitated more intricate and focused advertising endeavors, culminating in amplified returns on investment for businesses and positioning RTB as the favored option. Concurrently, the escalating emphasis on personalized and instantaneous customer interactions is expediting the uptake of RTB methodologies. Additionally, the continual evolution of Artificial Intelligence (AI) and machine learning (ML) technologies is refining the bidding process, rendering it increasingly automated and efficient, thereby stoking market expansion.

Competitive Landscape with Key Player:

  • Adobe Inc

  • AppNexus Inc

  • Criteo SA

  • Facebook Inc

  • Google LLC

  • Match2One AB

  • MediaMath, Inc

  • MoPub/ Twitter

  • Inc., PubMatic

  • Inc., Salesforce.com

  • inc., Smaato, Inc

  • The Rubicon Project

  • Inc., Verizon Media

  • WPP plc

  • Yandex Europe AG

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Auction Type:

  • Open Auction

  • Invitation-Auction

Breakup by Advertisement Format:

  • Video

  • Image

Breakup by Application:

  • Media & Entertainment

  • Retail and E-commerce

  • Games

  • Travel & Luxury

  • Mobile Applications

  • Others

Breakup by Device:

  • Mobile

  • Desktop

  • Others

Market Breakup by Region:

  • North America (United States, Canada)

  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

  • Latin America (Brazil, Mexico, Others)

  • Middle East and Africa

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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